Golden Penny, Nigeria’s beloved heritage food brand, has launched a game-changing breakfast cereal, YumBowl, under its captivating “Wonder in a Bowl” campaign to delight individuals and families
The powerful campaign is an invitation into a new world of wonder, awaiting kids and their parents at the breakfast table with every serving of the new Yumbowl cereal.
Beyond nutritional benefits and taste which other cereals may possess, Yumbowl has a distinctive feature that is inarguably magical – it changes color to reveal the flavor of the selected pack when you add hot water. This reactive quality promises to leave kids wide-eyed and full of excitement every time.
At its core, the Golden Penny brand is committed to feeding the nation everyday. Delivering this promise requires an in-depth understanding of unique consumer needs within the Nigerian context.
According to the Head of Innovation, FMN, Oluwatooni Odewole, ‘it is upon such intimate understanding that the launch of a product like Yumbowl is predicated. While parents want to ensure that their kids are well fed and given a rich supply of nutrients with every meal, kids, sometimes, just want to have an exciting experience.’
‘Historically, this often means that kids will turn down healthy meals for junk/sweet treats, throw tantrums at the dining table, or abandon their meals halfway. So, we decided to create something that gives both parties what they want – fortified with essential vitamins to satisfy the desires of our mums, introducing an element of wonder to get kids excited – a win-win for all!’
The 5 Wonders of Yumbowl include: Rich supply of Nutrients: Yumbowl is made with 100% whole maize making it filling, easy to digest and a good source of fibre. It’s also enriched with 7 vitamins, iron and zinc, providing kids with vitality to help them thrive.
Available in 3 unique flavors: Give your kids a variety of options to pick from so they don’t get bored easily. Yumbowl comes in three flavours including Vanilla, Strawberry and Banana.Easy to prepare: Just add hot water, stir for at least one minute, and your delicious breakfast cereal is ready to be enjoyed.
Changes color to reveal flavor: Mums get to put on a little show for their kids as they add hot water and the cereal changes color right before their eyes. Watch the plain coloured grains change to pink or yellow to reveal the strawberry or banana flavor.The power of choice: Just add hot water and it’s ready to eat, but you can also choose to add more milk to your heart’s content.
The new Yumbowl instant cereal is available in a 400g and 45g pack. You can grab a pack at any retail outlet near you.